Security Awareness Personas – National Security Institute

Tuesday, April 15 3:20 PM Register for this Session Return to Full Agenda

Tuesday, April 15 3:20 PM

Security Awareness: Get More Engagement by Getting to Know Your "Customer"

Jeremy Treadwell

President, Treadwell Agency

Audience-Centered Messaging. Behavior Change. Better Engagement.

Security awareness programs only work if people pay attention and apply what they learn—but too often, security training is generic, ignored, or quickly forgotten. The key to real engagement? Treat employees like customers and design security messaging that speaks to their needs, motivations, and daily realities.

In this practical, strategy-driven session, you’ll learn how to shift from one-size-fits-all training to an audience-centered approach that resonates with employees, drives real behavior change, and strengthens security culture.

Key Takeaways

Know Your Audience – How to analyze your workforce like a customer base—understanding different groups’ motivations, learning styles, and risk profiles.
Targeted Messaging That Works – How to tailor security awareness for technical vs. non-technical staff, executives, frontline employees, and high-risk roles.
Behavioral Science for Engagement – How to frame security messaging so employees actually care.
Cutting Through the Noise – Strategies for designing awareness campaigns that stick, using storytelling, repetition, and real-world relevance.

Security professionals aren’t just educators—they’re communicators. Walk away with proven strategies to make security awareness more engaging, more effective, and more impactful across your organization.

Seats are limited—register today.